Analisa Pengaruh Kualitas Aplikasi Terhadap Kepuasan Pelanggan Tokopedia Menggunakan Metode PIECES Framework

Indonesia is one of the countries whose buying and selling activities have shifted from traditional to electronic ones. This evidenced by increasing prevalence e-commerce applications which are directly proportional number people who downloaded them. With so many out there, everyone has their own opinion when using application. can be seen in user ratings on each application, such as Tokopedia The purpose this study was determine effect quality management platform customer satisfaction. method used PIECES Framework includes 6 dimensions performance, information, economics, control security, efficiency, service variables for E-commerce Application. In study, measurements were carried Framework, resulting an average score 3,60 with a Likert scale. So users categorized PUAS application information system service.